Ecommerce Strategist · Middle East

8+ years driving ecommerce growth across the Middle East — with a track record of 40% YoY growth and deep expertise in marketplace strategy, retail media, and omnichannel performance.

Scaling Brands
in the Digital Age

I specialise in ecommerce acceleration — building the strategies, partnerships, and digital operations that help consumer brands grow profitably in the online space. My work sits at the intersection of marketplace operations, brand strategy, and performance marketing.

Based in the Middle East, I've spent over eight years in the consumer electronics industry, leading online retail strategy and driving marketplace performance across the UAE, Saudi Arabia, and Turkey. I've launched and scaled Canon's Brand Stores across Amazon UAE, KSA, and Turkey — from concept through to sustained revenue contribution.

I'm equally comfortable in the boardroom building D2C business cases as I am in a platform dashboard optimising A+ content and ad spend. I believe the best ecommerce growth comes from aligning sales, marketing, and supply chain around a single, coherent digital strategy.

I'm always open to a coffee conversation about ecommerce trends, online retail innovation, and what's next in the digital commerce space. Let's talk.